How Google’s New Reports Help You Understand Your Visibility

Marketing reports are adding new views of how people encounter your business. For an HVAC or plumbing dealer, that can make the conversation more useful: which topics are attracting attention, where your content is appearing, and what you might develop next.

Two Google updates extend that view to AI experiences and social content. Here is what they cover and how we would bring them into campaign planning.

A closer view of AI visibility

Google’s June 2026 announcement introduced dedicated Search Console reports for impressions in generative AI features, including AI Overviews and AI Mode. That visibility also remains part of the overall performance report, so the dedicated view offers another perspective on the existing total. Google’s announcement explains the reporting change.

For a dealer, a useful application is exploring which services and educational topics are appearing. A repair page and an article about choosing equipment serve different customer needs. Looking at their visibility can help your marketing team identify subjects to expand or refresh.

Social content has a place in the search picture

Google’s July 2026 platform-properties update covers how content from Instagram, TikTok, X, and YouTube performs across Google Search, Discover, and Google News. It adds a Google-side view alongside the information available within those platforms. Read about platform properties in Search Console.

Imagine your team has recorded a short explanation of what a maintenance visit includes. Interest in that subject could inspire a related email, a fuller website explanation, or another video answering a follow-up question. This is a way to develop an existing topic across your marketing.

Give each signal a role

Visibility describes exposure. Website activity offers a view of engagement. Inquiries and appointment records add context about customer response. Read together, the information available can help shape the next round of work.

A homeowner may encounter several messages before contacting you. Our recommendation is to consider patterns over time alongside what your office is hearing, rather than expect one report to describe the entire customer journey.

Seasonal demand, the offer, competition, campaign timing, and appointment availability can all be useful context for that discussion. Different sources of information contribute different pieces.

Keep the customer experience current

Alongside new reporting, keep attention on the information homeowners use: services, coverage areas, business hours, and how to request an appointment. Google’s local-business guidance includes keeping business information complete and accurate. See Google’s local visibility guidance.

Your contribution can be simple. Let your marketing team know when your priorities change, which questions are coming up on calls, and whether a particular service needs more attention.

Use the review to plan the next step

A productive review might lead to a clearer service explanation, a new video topic, or a campaign timed around an upcoming opening in the schedule. The new reports provide more context for those choices while your team’s knowledge of the business helps make them relevant.